For the past four months, every Sunday sermon has opened with the same short, animated video that draws from the book of Acts. Nathan McDonald, First Free’s communications director, produced that video with local animator Dustin Bankord. We spoke with Nathan about the creative process.
What’s the purpose of an introductory video?
It’s mainly used so that they can change over the stage from the music portion to the preaching portion of the service. But if that’s the only way we look at it, just as the need to fill 45 seconds, we can miss an opportunity. Especially when the video is being shown week to week. I want it to fit within the flow of the service, so it doesn’t feel like too much of an intrusion and so it helps serve to bridge that gap between corporate worship and the preaching.
Sermons can be 25 to 40 minutes long. Typically people walk away with one or two highlights—something significant that stuck out to them. But if there is a song that we do in worship that is tied to the series, you’re going to remember that song really well. And I think the sermon intro video also can serve in that way. It’s a short, simple thing that uses visuals and music. So you can walk away remembering parts of that short video. And hopefully it’s helping you recall something from the corporate worship, and some of the actual meat from what was being preached and taught that day.
When you are presented with the need for an introductory video for the Acts sermon series, where do you start?
For this one in particular, we looked at The Bible Project and their approach to animation. Since this series was going to take four months, it seemed to make sense that we would approach the introduction video as a narrative as opposed to just a theme.
So for me, the first part was looking at some of the highlights in the narrative of Acts. You take certain chapters and kind of lump them together and say this is one part of the narrative, and then here is the next part. I had to start broadly and then work my way down to specific scenes. Oh, and we are shooting for the whole video to only be 45 seconds to a minute long.